Kelsey's Bio

Kelsey Pope is an award-winning creative director and video producer with more  than 15 years of experience taking productions from first concept to final cut.  Based in the Dallas–Fort Worth area, she has created brand, training, and social  content for companies in FinTech, the automotive aftermarket, and live events,  and has led Dark Square Productions / Red Dot Productions since 2015. Across  every role, she is known for building processes that teams keep using long after  launch. 

Today, as Marketing Production Manager at Agora Data, a FinTech company  serving the subprime lending market, she leads the company's marketing and  video production, overseeing social media, campaigns, and performance reporting  while personally directing, shooting, and editing every brand video.

At Agora, she redesigned how the company reports marketing metrics and KPIs, served on the launch team for the  Agora Guaranteed Funds Program, the company's most successful sales retention program to date, and helped create  the Agora Sales League, which gamified the sales process and lifted performance across the organization. When the  marketing team lost multiple creative staff, she absorbed their responsibilities while sales volume continued to grow  month over month. 

Before Agora, Kelsey served as Social Media Director and Content Creator for S&S Truck Parts, National Drivetrain, and  Rear Wheel Performance, leading creative across every brand platform, from product imaging and packaging design to training content for millions of consumers and retail distributors. She also served as Creative Director of Rear Wheel  Performance, an experimental entertainment and educational YouTube channel, and managed the brands' presence at national trade shows, hosting executive teams and customers. After she took over the media department, views on the  brands' primary social platform grew by more than 7000% and subscriptions by more than 1500%. 

Through Dark Square Productions / Red Dot Productions, Kelsey partners with clients to develop concepts, write scripts,  and deliver finished productions, often under budget, filling every role from director and director of photography to  editor, colorist, and audio operator. That work has earned multiple production and art awards and repeat business from  more than 75% of clients, and included serving as cultural liaison for an international studio filming an independent  feature in the U.S. 

A background in touring live events gives Kelsey a practical, systems-minded edge. Hired as one of the first event day  crew members at XL Event Lab, she created the emergency call code system and the crew member guide adopted across  every tour, and was quickly promoted to Event Experience Manager. In that role, she wrote the build manager guide  now used on every tour worldwide and cut the tour's electrical repair costs by more than 55%. 

Kelsey began her career at Dallas Young Actors Studio, where as Assistant Technical Director she remotely directed live  three-camera studio productions, relaunched the studio's newsletter to help lift donations by nearly 10%, and taught  students ages 13 to 20 the craft of behind-the-scenes production, building an award-winning team on the Dallas film festival circuit. She holds an Associate of Science from North Lake College.